When it comes to building trust and credibility for your business, having customer reviews plays a pretty important role. They’re a great marketing tool because they offer new customers an honest perspective of your products or services. Capterra has become an increasingly popular platform for collecting and displaying customer reviews. Showcasing positive reviews from previous customers enhances your online presence and improves your marketing efforts – and it can be as simple as just a few steps!

Summary of how to add Capterra reviews to your WordPress website:

  1. Create an account with Elfsight (it’s free!),
  2. Go to the Capterra Reviews widget builder,
  3. Click “Create widget”,
  4. Customize the widget to your brand’s style with the user-friendly templates,
  5. When you are happy with the look and feel, click “Add to website” to generate a unique code,
  6. Add the installation code to the admin page on your website,
  7. Save the changes, test, and adjust on Elfsight’s editor if necessary.

The Solution

What is Capterra?

Capterra is a B2B software platform that provides reviews and comparisons of software products for businesses. The website has a range of software categories, such as CRM, HR, project management, accounting to help prospective business owners look for the right software. Users can search for software by category, look at the feedback from other businesses, and compare features and pricing of different software options. 

One of the main features of Capterra is the review platform offered. Users can submit reviews and leave ratings of software they have used. This helps businesses to make an informed decision on the software they want to purchase. 

How to add a Capterra reviews widget to your website easily

With Elfsight, you can add reviews linked to your business on Capterra. Display Capterra reviews on your website without creating code or hiring a developer with the following process: 

  1. Create an account with Elfsight using your email address,
  2. Go to the Capterra application widget,
  3. Use the variety of templates to edit the widget to align with the style of your brand and website. You can customize the widget by font, color, layout, display information, and ratings.
  4. Click “Add to website” to generate the code that you will add to your WordPress site,
  5. Copy the code and paste it in the admin panel under the pages you want the widget to be visible,
  6. Hit “Save” to the changes and enjoy the Capterra Reviews on your website!

Why add Capterra reviews to your website?

If your company receives reviews on Capterra, it can be immensely helpful to your marketing strategy to display them on your website. This is because:

Reviews increased customer confidence

Showing Capterra reviews on your website can increase customer confidence in your business, as they can see that other customers have had positive experiences with your products or services. 

They offer better market positioning and increases credibility 

Capterra is a well-established and reputable website. Having the reviews on your website can position your business as a trustworthy and credible option within the market. Reviews also show a track record of satisfied customers. Reviews that point out your unique features go hand-in-hand in your internal marketing.

Reviews are engaging and provide social proof

Capterra reviews offer social proof that your business’s products or services are of high quality, which can help to increase trust and credibility with potential customers.

They improved search engine optimization

By displaying Capterra reviews on your website, you may also be able to improve your search engine optimization (SEO) by showing that your business is reputable and popular. Reviews also tend to use keywords which will organically help increase your SEO rank.

Why use Elfsight’s widgets?

A hassle-free way to enhance your website

With Elfsight, adding useful widgets to your website is a breeze, as it is user-friendly and doesn’t require any coding skills.

Ensuring your widgets stay up to date

Elfsight widgets are regularly updated with new features and improvements to ensure that your website’s widgets perform at their best.

Assistance when you need it

If you ever encounter any difficulties, Elfsight’s dedicated customer support team is readily available to assist you, with step-by-step guides and personal help.

As a reputable platform, Capterra’s reviews displayed on your website offer valuable marketing for your business, as it helps to build trust and credibility with potential customers. Displaying these reviews on your website is an easy way to provide potential customers with a valuable perspective on your business. With a user-friendly, customizable widget, adding Capterra reviews is simple, seamless, and slick.