Every eCommerce store, like yours, has one goal: to increase sales. Online retailers will apply many subtle strategies, including product bundles. An effective marketing strategy for online stores, product bundles is a great tactic to help your sales soar.
However, it’s not just about combining any two products in your store. The bundles need to be carefully curated and add value to your customers.
To make the most of your store, the WooCommerce Product Bundles may be exactly what you’re after.
This tutorial uses the WooCommerce Product Bundles extenstion to enhance the capabilities of WooCommerce.
Get the WooCommerce Product Bundles extension by YITH
Why use product bundles
Using product bundles can help people spend more time and money in your store. It also helps with the following:
Introduce new products
Introducing a new product, especially to your loyal customer base, can be challenging. Some of your customers may not like to venture out of their comfort zone. If you’ve recently launched a new product, pairing it with bestseller (a product they trust) and selling it as part of a bundle may help increase awareness.
Helps with the sale of slow-moving stock
Slapping a ‘sale’ label on products nearing its shelf life may not always be the most effective strategy. Pairing it with your most popular or new products may help you make space for new items.
Having the slow-moving items in the hands of your customers can increase its awareness. Who knows, perhaps one of your customers becomes a fan. Word will spread and now, you’ve scored yourself free advertising.
Gift packs are a great example of product bundles. Use special occasions like Christmas, Mother’s and Father’s Day, to boost the sales of your products. The combinations are endless: pair your most popular items or your popular items with slow-movers and new products!
The admin around stock control is a real beast, especially if you have a large quantity. By using bundles, you’ll use one SKU to manage many of your products. It lessens the headache each month when you do stock control.
When people are shopping online, they’re putting a lot of trust in what you’re offering. Most people are online during their free time – lunchtime, before work, etc. While they’re browsing, you need to do the extra work to catch their attention.
You need to help them make a fast decision. When you’re creating a product bundle, you need to make sure the two products work well together. Essentially, you’re telling your customers that the one can’t work without the other.
How to successfully implement product bundles
There are creative and fund ways to create bundles. These include:
Offer a financial reward if they purchase a bundle
People like to save money where they can. Offer your customers a discount or free shipping if they purchase an item similar to a product they have in their cart.
Build a bundle
Even better, provide your customers with the chance to make their own decisions. Like a gift pack, allow your customers to customize their bundle – perhaps sweeten the deal with a discount if they add three or more items to their pack. An added benefit to this is that they’re now spending more time in your store and browsing a various selection of items. Even if they don’t purchase it the first time around, they’ll come back and perhaps add it to their list.
This is more tailored to stores selling beauty products or food items. For example, they’ll have a chef create a dish with products from their store and then provide a bundle (discounted) that will help customers recreate the dish at home. The benefits are numerous here: a) you’re doing the work for the customers b) they’ve just spent time on your site watching a video!
This extension is simple to add and allows you to create digital and downloadable bundles. Configure the extension to your needs.
- Purchase the WooCommerce Product Bundles extension.
- Download the .zip file from your WooCommerce account.
- Go to WordPress Admin > Plugins > Add New.
- Click Upload Plugin at the top.
- Choose File and select the .zip file you downloaded in Step 1.
- Click Install Now and Activate the extension.