Page structure
The template includes pre-made pages tailored to a modern outdoor gear brand — just replace the images and text with your content.
Start page
- Animated hero presenting your tagline
- About section presenting the company
- “Our promise” — where you can present your brand’s values and goals
- “Meet the family” — CMS-based presentation of your product categories
Shop
- Section for displaying products that you’ve tagged as “New arrival” in the CMS
- Section for displaying products that you’ve tagged as “Featured” in the CMS
- Browse by category
- Buyer’s guides
About us
- “Tales from the trail” — give some background on your brand and how it started
- “What we’re doing today” — long-form text section where you can get into the nitty-gritty about your brand
- “Following the trail” — musings about what the future might hold for your brand
Our team
- Presenting each team member with image, name and role, as well as with links to their Instagram, Strava, Twitter, email and Facebook
- Each team member also has their own CMS-based page presenting their respective bio
- Each team member can pick their “Staff picks” which will show up on their respective page
Buyer’s guides
- CMS-based articles where you can tell tales related to your brand or activities
- Each buyer’s guide can be tagged with related products that will show up below each article
Ecommerce pages
- Product pages
- Categories pages
- Checkout
- Checkout for PayPal
- Order confirmation
Miscellaneous pages
- Terms & conditions page
- Custom 404 page
- Custom Password protection page
Pre-made call-to-action sections
- Shop CTA
- Newsletter CTA
- Instagram CTA
- Magazine CTA
- Buyer’s guide CTA
- The CTAs are all made as symbols in Webflow — simple drop them in wherever you’d like them
Template pages
- Instructions
- Style guide
- Changelog
- Licenses
